Smart businesses are marketing to older adults, who tend to be loyal customers. Businesses that use Age-Friendly best practices attract customers of all ages.
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Are You Ageist? Take Harvard's Implicit Association Test, to find out!
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Need Help Finding the Test? Follow the link + scroll to the bottom. Then select "using a touchscreen OR keyboard". The next page should have several IAT projects. Scroll down the list until you find the "AGE IAT" button.